Wine Business Monthly
March 2001

Paul Thomas Winery and Columbia Winery, part of the Corus Brands family, announced the rollout of a new label series. Paul Thomas Winery's label is described as creative and contemporary. The new label series will be displayed on all new release wines. The two-piece label series was shaped by the concept "Imagine Yourself Here". Created by Seattle artist Malia Bryan - Chalk of the Town - the series contains five hand-drawn illustrations, each depicting a cozy scene one might find in a home. Jim Aldrich, vice president for marketing, says the label "reflects the quality of the wine as well as the image of the brand we want to portray, wines that are serious, yet fun, with rich fruit flavors and aromas." The top half of the label displays the Paul Thomas logo in white against a silver background and remains the same for all the wines in the series. The bottom half features the hand drawing, and lists the varietals name, vintage and appellation.